Portfolio: Hootsuite Emails

Hootsuite: Onboarding Emails

I worked on the user experience for Free and Pro users of the platform, A/B testing different content to drive engagement and revenue. I also A/B tested different offers to convert Free users into paying users. Here are a few examples of a customer journey I created, working with a copywriter and graphic designer. I built out the automation for these emails on Marketo, a marketing automation platform.