Resume

Work Experience:

Fossello’s Quality Clothing

MARKETING & ECOMMERCE MANAGER

Kelowna, BC
February 2022 – August 2022

Curated custom content for social media and email marketing campaigns.
Updated website content on a regular basis to add new product to the e-commerce platform and launch sales & promotions.
Signed on and worked with a number of influencers to create user generated content to help promote our store.

Marketing Consultant

Self-employed

Vancouver, BC
January 2016 – Present

I specialize in content strategy, social media, and email marketing for small-to-medium businesses to drive more website traffic and lead generation.

Steve Nash Fitness World & Sports Club

Content Marketing Manager

Richmond, BC
April 2017 – December 2018

Steve Nash Fitness World & Sports Club is BC’s premier health club provider. In my role, I was in charge of the content strategy and the execution for social media, blog posts, and email marketing for 23 Fitness World & Sports Club locations, and 3 UFC GYM locations, as well as managing a Content Marketing Coordinator.

Trainerize

Content Marketing Manager

Vancouver, BC
May 2016 – April 2017

Trainerize is a personal training software app to better connect trainers and clients. I managed the content strategy and copywriting for the website, blog, email campaigns, and social channels to help drive customer acquisition, engagement, and revenue. I also managed and helped launch Trainerize’s secondary brand, Trainerize.me, an online directory of personal trainers where consumers can go to search for their perfect personal trainer.

Powtown Post

Co-Founder and Content Manager

Vancouver & Powell River, BC
February 2015 – present

I launched this website with my siblings to honour our hometown of Powell River, BC. Not only am I an author for the site–I also manage the content that is coming through to be published, get new authors/contributors set up for success, and manage our social media accounts.

Hootsuite

Marketing Automation Manager

Vancouver, BC
January 2012 – December 2015

I lead the strategy around the Free and Pro user email onboarding experience, including A/B testing different experiences to increase user retention. I was employed at Hootsuite during its hyper-growth stage and helped grow the user base from 3 million to 12 million. I was also tasked with regular email communication to a database of 8 million users, as well as the translation and localization of content for different markets.

Tell Ten Friends Marketing Co.

Account Manager

Vancouver, BC
December 2006 – January 2012

I specialized in promotional software solutions for campaigns on and off of Facebook. I was the first line of contact with our clients, and lead the charge on campaign execution.

Wesley Behan, RE/MAX Crest Realty (Westside)

Marketing Manager

Vancouver, BC
November 2009 – January 2012

Managed social networking sites, assisted with administration, and designed direct mail and e-mail newsletters.

InitioGroup

Community Manager

Vancouver, BC
April 2011 – August 2011

InitioGroup is a Vancouver based early-stage investment fund that focuses on consumer internet and mobile solutions.
Hired on contract, my role at InitioGroup involved community relations and marketing, office management, and communication with an investment portfolio of 15+ tech companies.

Bootup Entrepreneurial Society

Community Advocate

Vancouver, BC
April 2011 – August 2011

BES is a community and mentor driven non-profit organization that was formed to inspire entrepreneurship in Canada and help Internet startups take their idea from conception to commercialization.
At Bootup, I handled marketing & community relations, office management, and organizing events such as monthly mentor visits, workshops, and Democamps.

Yaletown 209

Resident Manager/Marketing Coordinator

Vancouver, BC
October 2010 – April 2011

Yaletown 209 is a co-working office designed for Vancouver self-employed professionals looking for a shared work space and an address to conduct business from.
My role at Yaletown 209 was managing the office space, and handling all of the Marketing, PR, Administration, & Accounting.

Alex Lee PR

Social Media + PR Specialist

Vancouver, BC
January 2010 – April 2011

Wrote, edited, and distributed press releases, and corresponded with the media
Took event photos, and on occasion put together a short promotional video
Managed social networking sites, and wrote for clients’ blogs
The highlight of my experience was doing the PR for season 2 the TV show Conviction Kitchen during its filming in Vancouver at Delilah’s Restaurant.

AdHack

Contract Marketing

Vancouver, BC
January 2010 – March 2010

Interviewed past clients and wrote detailed case studies on their experience using AdHack’s services.
Managed an online Olympics advertising contest, and promoted it through social media channels like Twitter, Flickr, and blogging on the AdHack website.

Habitat Systems Inc.

Marketing Coordinator

Burnaby, BC
April 2007 – December 2009

Responsible for the coordination of 15+ tradeshows per year – the registration, logistics, and set up of company booth
Development and distribution of sales and marketing materials – such as poster boards, direct mail pieces, e-mail blasts, newsletter campaigns, and PowerPoint sales presentations
Interviewed past clients to write newsletter articles
Created and distributed the company’s monthly internal e-mail newsletter
Produced and distributed monthly leads reports from database information

Motor Yacht Huntress

Stewardess

55m/180 ft. Feadship, Charter Luxury Yacht
November 2004 – November 2006

Worked and lived with a crew of 14, catered to Owners and up to 12 Charter guests
Served guests wine, cocktails, etc. and performed silver service during all meals
Set tables and prepared for meals, coordinating meal service with the Chef and Chief Stewardess
Routine maintenance, cleaning and detailing all areas of the yacht
Laundry and pressing for all guests and crew
Decoration and theme night coordination for special events and holidays

Motor Yacht Iroquois

Stewardess, 2nd Stewardess

50m/164 ft. Feadship, Private Luxury Yacht
March 2003 – November 2004

Worked and lived with a crew of 11, catered to Owners and/or 6-10 guests
Assisted with provisioning for the yacht with the Chef and Chief Stewardess
Served the owners and their guests all meals, beverages, etc.
Set tables and prepared for all meals, coordinating meal service with the Chef and Chief Stewardess
Compiled and completed work lists, took inventory of on-board supplies, organized all interior storage areas on board
Routine maintenance, cleaning and detailing all areas of the yacht
Laundry and pressing for all guests and crew

Education:

Camosun College

Business Administration, Marketing

Victoria, BC
September 2000 – April 2002

Training:

Adobe Photoshop for Photographers ~ Vancouver Photo Workshops
March 2017
Creative and Persuasive Copywriting ~ UBC
February 2015
Hootsuite University Certified Professional
January 2012
Photography Workshop ~ Vancouver Photo Workshops
March 2011
Adobe Photoshop ~ B.C.I.T.
February 2008

Software skills & proficiency:

I am proficient in marketing automation platforms such as HubSpot and Marketo and their connection with a CRM like Salesforce
Experience with both Windows and Macintosh OS, Microsoft Office and iWork
Familiar with Adobe Creative Suite
I have experience with website and blogging platforms such as WordPress and Ubertor
Basic HTML knowledge
iMovie video editing skills
Type 70 wpm

Volunteer Experience & Certifications:

Motionball (for Special Olympics Canada)

Vancouver, BC
June 2015
I captained a team for motionball Marathon of Sport, an event which consists of motionball supporters competing alongside local Special Olympics BC athletes in a variety of sports & activities including basketball, soccer, baseball, flag football, bench ball, and floor hockey. My team helped contribute to the Vancouver chapter raising $80,000 for the Special Olympics Canada Foundation.

Blubird Royale Fashion & Casino Night

Vancouver, BC
June 2009
Volunteered with Blubird Clothing for their casino fundraiser for Big Sisters of BC Lower Mainland. Filled and handed out gift bags, sold raffle tickets, etc.

PADI

St. Maarten, Netherlands Antilles ~ January 2005
Completed my Certifiication to be a PADI Open Water Diver.

STCW 95 (Standards of Training, Certification and Watchkeeping)

Maritime Professional Training
Fort Lauderdale, FL ~ April 2004
Certified in Basic First Aid, Basic Fire Fighting, Personal Sea Survival, and Personal Safety & Social Responsibility.

Vins Sans Frontieres

St. Maarten, Netherlands Antilles ~ February 2004
Completed an Introduction to Wine course for yacht crew, led by Rod Smith, Master of Wine. Covered the basics of tasting, grape varieties, wine regions, serving, storage, and food & wine matching.